Recollect your email skills are potent? Retrieve again. Equally it turns out, we all overestimate our power to communicate effectively over e-mail.

In a report published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly place the tone of their emails about 78% of the fourth dimension. In reality? Only 56% of emails were interpreted accurately.

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That means when you lot send an email off to a client, there's a pretty good chance they won't fully grasp your intended pregnant.

And then how can y'all proofread your emails to avoid problematic misunderstandings with your customers? Start by cutting the fat.

The following commonly used phrases are unnecessary, cliché, and easy to misinterpret. Eliminate them from your e-mail repertoire to accept your customer advice skills to the next level.

1. "Deplorable to bother you"

Y'all might say this when you desire to sound polite and considerate of your client's decorated schedule, but opening an electronic mail with an apology immediately undermines your credibility.

Instead of apologizing, get straight to the betoken: Why are you really contacting your customer, and what do you need from them? They'll appreciate your artlessness.

2. "Let's touch base"

This phrase has the not-so-honorable distinction of beingness one of the most overused corporate phrases e'er, and unless you lot're literally talking near landing a helicopter, there's no demand to use it in your client emails.

The biggest issue with asking a customer to "touch on base" is that it's too vague. It's a filler phrase that doesn't explain what you want to talk over, leaving them completely in the night.

Swap it out for something actionable that lets the client know what their next steps should be, e.g., "Permit'southward conversation on Fri to brand sure you're well-versed in the new website navigation."

3. "To be honest with you ... "

This ane is tricky. Information technology's commonly used to add emphasis to a candid remark or soften the blow of a blunt comment ("To be honest with y'all, you lot don't update your blog oftentimes plenty"), just it could take the exact opposite upshot, leaving your customer wondering, "Await ... were y'all not existence honest with me before?"

This seemingly innocuous phrase tin make information technology seem similar you lot've been hiding your true opinions this whole fourth dimension, which evidently isn't not bad for edifice trust. The customer is relying on you for your expertise, so they wait you to share your true opinions openly and honestly, not just in select situations.

Cut this phrase from your emails and instead focus on telling information technology like it is -- without any crutch phrases.

four. "You should ... "

When your customer is insistent that pink Comic Sans font is the mode to go, information technology can be challenging to refrain from typing back, "You should really just use X font instead."

Your customer doesn't need you to make all of their decisions for them. While starting a judgement with "you should" might sound fine in person, it could hands be misinterpreted every bit pushy or dismissive over email.

Use "I recommend ... " instead -- it will brand sure your remarks are read as friendly advice. Offering alternatives, non ultimatums.

5. "No trouble"

Client service experts and business organisation writers concur: "No trouble" can be a large problem. This ostensibly polite phrase is usually a articulatio genus-wiggle reaction to "Thank you," merely it can subtly communicate to your customer that whenever you do something for them, it actually is a trouble. "No trouble" sounds similar y'all're forgiving your customer for an offense, rather than accepting their thanks.

Are nosotros overthinking this? Peradventure. Should you withal cut information technology from your emails? Definitely. It'due south easy plenty to supplant with a "Y'all're welcome," or "Certain affair," rather than risk the miscommunication.

6. "I'll effort ... "

In a earth ruled by deadlines and calendar invites, "I'll endeavor" sounds wishy-washy. If you respond to a customer'south request with "I'll try to become that done by Midweek," or "I'll try to solve that problem with the product squad," yous aren't exactly instilling confidence in your ability to advocate for them and their challenges.

When communicating over e-mail without the aid of body language and tone, it'due south of import to convey information in precise, detailed terms. Fifty-fifty if you're legitimately unsure about when, or if, you'll be able to become something done, provide the customer with a existent deadline -- only push information technology out far enough to requite yourself acceptable time.

7. "The trouble is ... "

Instead of framing a problem also, a trouble, endeavor to explicate information technology is a specific challenge with a known solution. The additional information volition help assure the client that you lot know exactly what's incorrect, and more chiefly, how to fix it.

"The problem is we're experiencing a system-wide outage," sounds alarming and vague, simply "Nosotros're working on fixing an isolated outage that will accept yous support-and-running past the finish of the mean solar day" sounds like you have a handle on what's happening.

viii. "I completely sympathise how you feel"

Before y'all write this in an email, stop and think: Have you ever been in this verbal state of affairs earlier? No? Then don't write this phrase. It will only frustrate an already-frustrated client.

"I understand how you feel" might seem like a thoughtful, well-intentioned thing to write to a customer experiencing obstacles using your product or service, just it can come beyond as distanced and condescending in an electronic mail.

There'southward most always a better, more than specific way to level with a customer when things aren't going as planned. Try: "I can definitely run into how this is frustrating for you, and I want to make sure we're addressing it ASAP." Action-oriented language volition console a customer more than vague apologies.

9. "Equally I mentioned earlier ... "

Even though it might seem similar you're e'er explaining the same things over and over once again to your customers, it's important to avoid this morale-killing phrase. The average person receives 122 emails per mean solar day, so you'll have to forgive them if they occasionally skim through or miss some of your communications.

Instead of drawing attention to the fact that yous're repeating yourself (equally satisfying every bit that might seem) try to exist considerate of the fact that -- similar you -- your customer is busy, and sometimes details slip through the cracks. If a customer is consistently missing the bespeak, information technology'south probably time for a call. Non everything tin can exist solved over emai50.

x. "Checking in"

Nothing brings a recipient more than trepidation than seeing a "Checking in" subject field line in their inbox. If yous accept something specific in mind you want to review with your customer, betoken that in the field of study line so they're prepared to answer -- and not freaked out or confused.

At present that we've covered the phrases you lot should avoid, let's swoop into the ones you should start using instead.

1. "Thanks for…"

I lesson that I learned in client service was the ability of avoiding unnecessary apologies. Whenever you lot apologize, you're admitting that y'all or your company made a mistake. Sometimes this is necessary, merely keep in listen that this access takes a toll on the customer's experience. Some customers might not realize you lot've fabricated a mistake until you lot highlight it.

Instead, try thanking customers rather than apologizing to them whenever a pocket-sized inconvenience occurs. Say phrases similar, "Thanks for your patience." and, "Thank y'all for your understanding." These letters compliment the customer while all the same acknowledging the roadblock.

2. "Delight feel welcomed…"

Whenever you lot're providing a customer with data, y'all should give them a way to contact you in case they have questions. But, saying things similar, "Let me know if you accept any questions," may come up across equally administrative and dissuade customers from following up.

The phrase, "Please feel welcomed…" invites customers to achieve out whenever they feel comfortable. This creates an open door where users tin can ask questions at any point in the client'south journey . Even if they don't have questions right away, this phrase lets them know they can touch base of operations with you if they need to clarify details in your original message.

3. "I hope all is well."

When starting your email, you should include a message like this to brainstorm a friendly dialogue. This shows that you value the interaction and creates a personalized relationship with the client.

If you jump directly into problem-solving, the customer may feel like they're just another case you lot need to work on. Checking in on their well-existence earlier troubleshooting shows that you're emotionally intelligent and invested in their experience.

4. "I would appreciate your assist."

Sometimes you're going to take to enquire a client for assistance, but this can be easier said than done depending on the favor y'all're asking from them.

When seeking help from a customer, describe what you need, starting time. Then, summarize exactly how they can help you accomplish your job. Make sure y'all align your goals with the customers' to ensure they understand what yous're request them to practise. Finally, wrap upwardly your request by saying you would greatly capeesh their help in the matter.

five. "Looking forward to hearing from you."

This is a not bad phrase to use when wrapping up your emails. Rather than saying, "Talk to yous presently," or, "Thanks again," this keeps the dialogue open and sets upward an expectation for a response. If yous're request a customer for help or additional information, this is an effective message for encouraging feedback.

6.  "My apologies for…"

While yous'll want to limit your apologies, there are going to be times where y'all brand mistakes and need to take accountability for your actions. In these instances, you lot should utilise the phrase, "my apologies," instead of "I'm sorry," for two major reasons.

Get-go, "my apologies" sounds much more professional than, "I'grand sad." This is particularly important for B2B service reps who work with customers that await a sure level of professionalism.

2nd, "my apologies" appears more genuine to customers. Since "I'm sorry," is a casual phrase, customers may call up you're just using it as an piece of cake out. But, using the phrase, "my apologies for..." shows that you lot've put some thought into your response and are aware of the inconvenience you've caused.

7. "I understand that 'x' has acquired 'y'..."

In some cases, you'll demand to apologize for something that you lot didn't directly cause. Maybe information technology was a faulty product or that the customer was given poor advice from a previous rep. Whichever the cause may be, it'southward important to know how to respond to roadblocks that you take no control over. This phrase shows that you understand how and why a problem happened, and what effect that issue had on your customer.

In client service, about friction occurs when customers experience like the rep doesn't understand their trouble. So, past demonstrating an in-depth understanding of the result, it becomes much easier for reps to marshal with customers during the interaction. Customers volition trust that you're working to resolve their event because they know you lot fully comprehend the case.

8. "I wanted to update you…"

When troubleshooting doesn't go equally expected, you can use this phrase to provide boosted information to your customers. Rather than saying at that place was an issue or a setback, having an update implies that you're standing to make progress on their case.

Even if the update is a roadblock you'll need to overcome, using this language makes the problem experience more surmountable. This will help maintain trust with a customer fifty-fifty when a problem is more complicated than expected.

9. "I'd exist happy to…"

If you lot offering to exercise something for a customer, and then you should sound excited to do it. After all, you're there to create a delightful experience for the user, then whatsoever assistance they need should be your number i priority. With that in mind, this phrase shows customers that you're eager to assist out and that there's nothing too difficult or boring that yous tin't practice for them.

10. "...you…"

In my third year of college, my Translyvannian marketing professor gave me the best advice when writing emails. She told me that I should await for every opportunity to include the word "you." This would make whatever I was asking automatically more persuasive to the reader.

The reason beingness is that when you include the word "y'all," you're calling out the reader. You're talking to them specifically and making a direct request. It's much harder to ignore a call for help when the person in need makes it sound similar you're the best person for the task. By incorporating the word "you," your readers volition experience similar if they don't help, no one else volition.

To larn more than, read our list of customer service email templates side by side.

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Originally published November 25, 2019 half-dozen:58:57 AM, updated November 23 2021