How to Upload Your Own Gif to Mailchimp

Expressing your emotions with words? No one has fourth dimension for that! Nowadays, we send an emoji, a meme or a GIF to share what we're thinking.

GIFs in electronic mail are taking over, and rightfully then! They're interactive and visually engaging, letting you convey your story in a style that keeps your subscribers' attention.

Of course, it'southward important to be strategic about the use of animated GIFs in your electronic mail campaigns. Things like placement, frequency, technical aspects and copyright regulations should exist considered before inserting GIFs in your newsletters.

Past the end of this guide, yous'll know how to correctly embed GIFs in emails and the dissimilar means to utilize them to enhance your email content.

What is a GIF? It's story time...

A GIF (Graphical Interchange Format) is a series of images that are shown at a very fast speed, making information technology appear in motion.

For example, check out this email GIF from Warby Parker beneath.

GIF files accept actually been around since 1987. Dorsum then, people had difficulty sharing images without taking up too much space. Then, a programmer named Steve Wilhite came along and created a compression algorithm that could send blithe image files with timed delays. This resulted in the GIF that we know and love today.

Since and so GIFs have been through information technology all, from a patent that almost wiped them out to a sudden blast with the launch of GIPHY in 2013. They became the ultimate way to quantify emotions and add context, and now, they're everywhere!

Y'all can run across these eye-catching paradigm formats in blog manufactures, webpages, email signatures, forums… you name it. They're an iconic part of Internet culture and our overall user experience.

And they all GIF'ed happily always after.

The stop.

(Except it isn't the end, because at present we're going to bear witness you how you tin get the best out of GIFs in your electronic mail newsletters!)

Why people love seeing GIFs in their emails (with examples)

The Japanese knew this long earlier everyone else: flashing lights are how you grab someone's attention. Okay, perchance don't treat your email as a night out in Shibuya boondocks, but a well-placed and sparingly used blithe GIF in emails can definitely increase the date and click-through rate.

Apart from email GIFs being a fun element, they're as well there to make your bulletin much clearer. They're functional and can tell your story in only ane image.

Let's have a await at 12 reasons why your customers love seeing animated GIFs in their inboxes.

1. Movement attracts attending

Numerous studies prove that our attention is captured much faster by movement compared to still images. Including a GIF at the beginning of your email can hook your reader from the become-go, making them much more than probable to read the entire newsletter—just like this email from Bonobos which instantly creates marvel about what the new product is.

two. They're short enough to watch until the end

With Snapchat, Instagram Reels and TikTok beingness more popular than ever, it's clear that the shorter the content is, the better. Which is why GIFs are amend watched than videos.

GIFs are commonly short (people expect them to be). That'south why your subscribers are keener to lookout email GIFs to the cease than whatsoever average video. Watching a curt animation is easier and your readers are more probable to remember the bulletin.

This speedy GIF from Liberty Bottleworks gets straight to the point, highlighting how customers can save 30% on their products.

3. GIFs are across popular

E-mail marketing used to have a somewhat stiff appearance, merely now, the rise of GIFs and emojis has given newsletters more than of a personal, fun character.

GIFs tin can alter the tone of your emails to sound more than like our daily online conversations, making your brand much more relatable and personal. In fact, these short animations are now ane of the near trendy forms of online advice.

GIFs are used in conversations, as reactions on social media, and fifty-fifty in work environments (anyone else spending way too much fourth dimension looking for the right Giphy on Slack? Yep, aforementioned). And they're pretty fun to look at—who can resist this spinning shoe GIF from Depop?

4. GIFs in email assistance you stand up out from the competition

Not anybody in the electronic mail marketing globe got the memo yet. Even today we still see a lot of newsletters that don't employ GIFs in their email layout. Use this to your advantage and exist ane step ahead of the contest.

MeUndies often uses creative GIFs in their emails to stand out from the crowd—in this instance, getting us super excited about their new prints!

5. GIFs show, not merely tell

Apart from GIF newsletters existence entertaining, they're also practical and informative.

Counting down until a specific time? An animated GIF inaugural timer can showcase at a glance how much fourth dimension there is left until the deadline.

GIFs are too really handy when you have lots of products to testify. Instead of creating a gallery of pictures, you can bear witness everything at one time.

Using animations also works well when you have to explain a complex production. With movement, you can tell a lot more in a smaller corporeality of time. This GIF from Poo-Pourri showcases their toilet spray bottles, instantly communicable the middle and showing how they look.

6. GIFs make for cracking video teasers

Videos in newsletters. As much as we'd like to play them straight within the email, not all email clients support video formats.

Our MailerLite customers can, therefore, make the well-nigh of sending GIF snippets equally a preview.

When inserting a video block in the newsletter, they have the pick to automatically create a GIF that shows a curt teaser of the video. When the reader clicks on the video, they'll exist redirected to the full video, just like in this email GIF from MODEKUNGEN.

vii. GIFs in e-mail marketing are the new CTAs

Your call to action (CTA) is arguably the most important thing in your email. Each newsletter should exist fabricated with a goal in mind, whether it's redirecting the visitor to your shop or making them register. You want readers to be drawn to your CTA push, which is why you have to go far stand up out in your electronic mail template.

To take this to the next level, y'all tin can create an animated CTA. Add together some subtle detail (like the glittery button beneath) to brand the button pop. This tin take a positive influence on your click-through rate.

8. GIFs are perfect for tutorials

If yous want a quick visual help to illustrate your email tutorial, GIFs are the way frontward! Moving images can speak louder than words when you're explaining a process.

Videos and static text can take a long fourth dimension to prepare, then adding GIFs in email is a fun, quick way to assist people follow your tutorial. They are also a universal linguistic communication, and then they can help people to understand the emotion and context that you desire to convey.

This email GIF shows how people can connect MailerCheck with Zapier, for example.

9. Share your company civilization using GIFs

Show your subscribers who y'all and your squad are by embedding GIFs into your email marketing campaign.

GIFs work, because they add flair and personality to your e-mail design. They can add together to your brand voice, and help your target audition to better understand you and your values.

At MailerLite, nosotros're proud of our company civilization, and GIFs are a fun, creative fashion to share what nosotros're all about.

10. With GIFs, you can tell a story fast

The best email marketers use GIFs to tell a story. If you're releasing a new product or characteristic, GIFs in e-mail are the perfect way to share the information rapidly.

You could share a sneak peek, a demo or a quick-step sequence showing how y'all came up with the idea. GIFs rank highly in your list of marketing tools, so remember exterior the box and use them to tell your story.

ClassPass does just this using blithe GIFs in their e-mail newsletter to tell their customers' fitness stories during lockdown! This offers a quick snapshot of the services they're offering and can exist an incentive for people to join.

11. GIFs can set the mood

Yous tin can employ GIFs to add a affect of personality to your newsletter. They can be a bang-up way to set up the tone and show some of your character.

Just remember not to overdo it—1 tasteful GIF that reflects your business concern is much more than effective than an overloaded newsletter that looks like Times Square!

This email GIF from Adelaide Fringe has information technology nailed; it complements the overall newsletter design and adds a quirky edge to their expect.

12. GIFs can be the ultimate sign-off

What improve mic driblet style to stop an email than with a GIF in your e-mail signature? You could practise a rolling set of headshots, just similar this ane from our team of content writers.

Or you could animate your logo or contact details—whatever y'all want to draw the most attending to!

Looking for more inspiration?

Where to become your email GIFs from

There are ii approaches here. You can either create your own GIFs, or you lot can merely add together them using MailerLite'south file manager.

1. Tools to create your own email GIF

If you're looking to get crafty and make your own GIF, the internet offers a lot of dissimilar tools for GIF creators.

With most of these GIF makers, all you need to do is upload your images or video and the software volition automatically create a GIF from this material. Yous can also use your phone to create your ain GIF (just double-cheque the quality on desktop).

Hither's a list of online GIF tools:

• Promo

• Picasion

• Gickr

• GifPal

• MakeAGif

And for GIF apps for mobile phones, you tin can look into:

• ImgPlay (iOS)

• GIF Maker - GIF Editor (iOS, Android)

• Make Video to GIFs (iOS)

• GIF Maker by Momento (iOS)

• Video to GIF Maker (iOS)

• GIPHY: GIF & Sticker Keyboard & Maker (Android)

• GIF Maker, GIF Editor, Video Maker, Video to GIF (Android)

• GifGuru (Android)

two. Add together fix-made GIFs with MailerLite

With MailerLite you can easily add GIFs to your electronic mail via MailerLite's file director. As we will explicate in the next department, it lets you search for GIFs straight on GIPHY, without having to get out the MailerLite editor. Pretty cool, right?

How to insert GIFs into electronic mail

If y'all're wondering how to really embed a GIF in your electronic mail newsletter, don't worry. Our file managing director supports GIFs, and it'southward like shooting fish in a barrel peasy to use! Here's the stride-by-pace guide to doing it with MailerLite:

How to add GIFs to your email newsletter

1. Create and download the GIF y'all would similar to utilise (if yous're not certain how to create i, we'll share more info on that after)! Or if you don't accept a GIF, read ahead to step iv.

2. Open a new email draft in MailerLite and insert a new image block.

3. Click the Browse button in the correct-hand menu. You lot can either access your GIFs from the file managing director or import them from your reckoner.

4. If you don't accept a GIF nonetheless, yous can too search directly on GIPHY from the file director, without leaving the MailerLite editor.

5. Select your GIF and information technology will appear in the image block.

6. Ta-da! Your newsletter is GIF-ready!

Other slightly-tiresome-merely-good-to-know aspects of using GIFs in newsletters

Now, nosotros need to do some quick housekeeping pointers! Since GIFs are a bit more difficult to brandish than static images, there are some limitations to them.

Hither are some of your practical questions answered:

Which email clients support GIFs?

As for displaying GIFs, most major webmail, mobile and desktop email clients support the GIF format. Clients like Gmail, Yahoo! Mail service, AOL, Apple tree can all display your GIFs without whatsoever problems, making information technology safe for you to implement them.

Y'all just need to exist careful when y'all take a lot of subscribers that use certain versions of Outlook: 2007, 2010 and 2013. Microsoft Outlook doesn't support animated GIFs in email and will only evidence the beginning frame (a static image). Therefore, always backup your GIF with an explanatory headline, caption and ALT text, then readers volition understand your message even if it appears as a static prototype.

If possible, make the starting time static frame able to convey your message without any motion. And if yous're wondering exactly which email clients support GIFs, here'south a handy list!

What is the platonic GIF file size?

The file size of your GIF matters a lot. If your GIF is unnecessarily big, information technology can take up a lot of data—making your GIF wearisome to load and eating away your subscribers' mobile information when they view your email.

To make your newsletter GIF as small as possible, practice this:

• Crop it to prove just what you need

• Fit the dimensions to your newsletter

• Reduce the number of frames to the least amount possible (e.g. skip every tertiary frame)

• Alter the number of color bits (e.one thousand. from 8 to 4 bits), the more than colors the bigger the GIF

• Advanced: Only animate the function you want to motility within the prototype

• Salve information technology at the minimum needed quality level

• Aim for a maximum of 500 KB

If you don't have the tools to exercise this, you tin can search for an online GIF compressor to lower the file size.

Call up, we're not on a laser light prove

Our eyes already need to suffer enough visual stimulation during the solar day. Therefore, make certain your GIF isn't moving likewise rapidly and utilise smooth transitions. Quickly changing frames can trigger photosensitive epilepsy and harm your reader'southward sight.

What about GIFs and copyright?

I know, the Carlton trip the light fantastic from Fresh Prince sparks firsthand joy with readers growing up in the 90s era, but sadly this counts as using someone else'south original content. Which isn't quite legal.

GIFs can exist used in email when it'southward fair use. As this law is complicated and each case is unlike, your best bet to stay out of trouble is to go a written release, link to or embed content that you didn't upload yourself, or create your own GIF.

This article nigh animated GIFs and copyright law explains the regulations in more detail.

How to go along your email GIF away from the spam box?

Should you be worried about your emails landing in the spam box when you lot use GIFs?

Though spam filters are e'er changing and could potentially flag GIFs during their "scoring," they've get and then popular that the chances of them being a spam factor are very small. As long as your GIF is not besides big (continue it around 500 KB maximum), you have cipher to worry most.

Especially not when you're using MailerLite to send your GIF e-mail campaigns. Did you lot know that we've been awarded EmailToolTester'due south award for 'Best deliverability' 3 times in a row?

Desire to be extra-sure that your email volition make it to the inbox?

Our friends at MailerCheck have a tool called Inbox Placement, which tests your emails before sending to see if they land in the inbox or the spam folder. This lets y'all tweak your campaigns accordingly earlier striking 'send' so that you can be confident they'll striking the mark.

How to piece of work out if GIFs are right for you lot

When deciding whether to transport a GIF in email, continue your target audience in mind. Information technology'south important to create electronic mail marketing content that they care well-nigh. Ask yourself these questions:

• Volition they understand the message I am trying to convey?

• Are they in a demographic that uses GIFs regularly?

• Will this GIF enhance or detract from the electronic mail message?

When it comes to GIFs, less is more. Don't overuse them. Otherwise, your audience will exist overwhelmed by a crowd of flashing lights! One or two well-chosen GIFs is always ameliorate than an explosion of animated images.

If you still aren't sure whether to insert GIFs in your email marketing campaign, you should try A/B testing. This is where you can test ii versions of the same email on a small-scale sample of your subscribers before you send it out to everyone. This way, you tin try ane electronic mail with a GIF, and one without, and see which one gets the best results.

The GIF that keeps on giving

GIFs are officially a thing (and not but for the cool kids). Add some life to your emails past implementing a well-placed GIF. Your customers volition dear to see things moving in their inboxes.

Although GIFs are nearly known to be funny and engaging, they can too be used to tell a story. Circuitous theories or instructions can be much more easily explained with moving images, and longer letters can be conveyed in seconds when using imagery.

For your adjacent newsletter, attempt adding a GIF that fits your brand and email marketing content, and see how your customers react. Our bet is that they'll be pleasantly surprised!

Editor's note: This mail was last published in Nov 2020, only it has now been updated with fresh examples and new tips that all the kids are using.

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Source: https://www.mailerlite.com/blog/gifs-in-emails

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